Hi, I'm
I’m an email and retention strategist
for eCommerce brands that are growing fast and want to keep more of the customers they’ve worked hard to earn.
I design email and SMS systems that feel like your brand, make sense for your customer, and run quietly in the background… so you’re not starting from scratch every time you want to reach them out.
From Copy to Clarity
Back then, my job ended at the copy doc.
Which meant, I had no idea if what I wrote ever worked.
That never sat right.
So I started learning the rest: how flows were set up, how metrics were tracked, how strategy actually moved the needle.
The more brands I worked with, the clearer it got: they were focused on hitting 30% email revenue, but no one was asking how many customers were coming back.
That’s when I decided: I didn’t just want to help brands send better emails.
I wanted to help keep their customers.
XX brands later, I’m still doing that.
And still loving it.
Why Retention Marketing
This kind of marketing often gets pushed to the bottom of the to-do list.
Not because it’s unimportant, but because other things
– launches, ad spend, product dev – are louder.
So when I step in,
it’s usually because things are stalling:
Campaigns are starting to miss
Flows haven’t been touched in months
Inbox placement is slipping
What most teams need isn’t just someone to “do the emails,” but rather a
partner to create a system they can trust.
One that reflects their brand, respects their customer, and quietly drives growth behind the scenes.
